Real Estate News

The real lesson from the Florida ChatGPT home sale story
Tue, 31 Mar 2026 19:56:52
The Florida AI home sale story is not proof that agents are obsolete, and it is not proof that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. read more»

Why HouseWhisper is my favorite tool in real estate right now
Tue, 31 Mar 2026 19:53:04
“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes. read more»

Google searches for ‘can’t sell house’ hit an alarming high
Tue, 31 Mar 2026 18:32:03
Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market. read more»

Keller Williams promotes Jason Abrams to Chief Industry and Strategy Officer
Tue, 31 Mar 2026 18:30:47
Keller Williams has promoted Jason Abrams to a new position, building on his 25-year coaching, education and training history with the Texas firm. read more»

Economists: The housing market ‘feels stagnant,’ while the future ‘remains cloudy’
Tue, 31 Mar 2026 16:03:49
New numbers show that 2025 had "the weakest start to a year for home prices since the early 2010s," one economist said. read more»

KB Home says the Iran war is already ‘weighing on the consumer’
Tue, 31 Mar 2026 15:33:05
The war in Iran's impact on the housing market is emerging as KB Home reports weaker demand, lower earnings and rising uncertainty. read more»

Inside Real Estate wants to fix the response lag killing deals
Tue, 31 Mar 2026 14:00:52
Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster. read more»

Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)
Tue, 31 Mar 2026 8:15:32
The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years. read more»

Here’s where real conversion begins (Hint: It’s not the lead)
Tue, 31 Mar 2026 8:00:37
The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. read more»

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
Tue, 31 Mar 2026 7:13:13
The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. read more»

5 ways feng shui may show up in buyer conversations in 2026
Mon, 30 Mar 2026 20:59:06
In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026. read more»

A step-by-step guide for using AI to master real estate marketing
Mon, 30 Mar 2026 20:19:15
Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. read more»

Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement
Mon, 30 Mar 2026 20:12:40
Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found. read more»

The ultimate spring cleaning checklist for rental properties
Mon, 30 Mar 2026 17:31:50
Combine a physical “spring cleaning” with a review of workflows to protect property value, improve tenant satisfaction and ensure efficiency, Ryan Barone writes. read more»

Rory Golod is bringing ‘high-tech, high-touch’ to new Compass role
Mon, 30 Mar 2026 16:36:00
Golod has been promoted to president of growth at Compass parent company Compass International Holdings. He will oversee the company's tech, recruitment and communications. read more»

Home flipping isn’t dead, but the easy money is gone
Mon, 30 Mar 2026 16:21:45
Home flipping profits are at a near-20-year low. New data shows shrinking margins, shifting demand and how investors are adapting in 2026. read more»

Realtor.com meets ‘homebuyers wherever they are’ with ChatGPT integration
Mon, 30 Mar 2026 10:00:58
Realtor.com's ChatGPT integration gives buyers affordability and neighborhood insights. However, they'll need to go to Realtor.com to view listings. read more»

Interactive: Where immigration shored up waning housing demand
Mon, 30 Mar 2026 9:00:37
In this series of maps and tables, Intel explores which U.S. markets got hit with a double-whammy of outbound movers and reduced immigration flows last year. read more»