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Real Estate News
How real estate is reacting to Facebook’s data scandal
Tue, 20 Mar 2018 14:36:01
Years ago, I was talking to a social media consultant about the best platforms for real estate. She talked knowledgeably about the pros and cons of each, but never mentioned Facebook. When I asked her why, she said, "It goes without saying. Facebook is non-negotiable. You have to be there because that’s where everybody is." ... read more»

Zillow quietly charging big builders for listing exposure
Tue, 20 Mar 2018 14:23:29
Since 2016, Zillow Group has been tapping into a new revenue stream by charging high-volume builders to post new-home listings on all of the company's websites, which include and Trulia, the two most popular home search portals, Inman recently learned ... read more»

Here’s why new home construction is down so much
Tue, 20 Mar 2018 13:09:15
Michael Neal, an analyst with the National Association of Home Builders, estimated that only about 890,000 single-family homes will be built in 2018 -- nearly 1 million short of annual growth projections by the U.S. Census Bureau, which includes migration shifts and birth rates. ... read more»

How an agent is selling the house from Tarantino’s ‘Pulp Fiction’
Tue, 20 Mar 2018 10:28:36
Storytelling can be a powerful tool for marketing any property. But Kevin Dees, a Los Angeles real estate agent with The Agency, is lucky that his listing at 4145 Kraft Avenue in Studio City already comes with a great tale ... read more»

Inman selects Ambassadors for Connect San Francisco 2018
Tue, 20 Mar 2018 10:07:07
Ambassadors are vibrant members of the Inman community who volunteer at each event to make introductions, help new attendees find their way and bring the spirit of connection alive ... read more»

ICNY 18 Data: Business advantages of MLS innovations
Tue, 20 Mar 2018 7:47:14
Why sit by and let others innovate when you could be leading the innovation parade? Listen in as MLSListings CEO James Harrison and managing partner at Heithaus Properties John Heithaus discuss the changing MLS landscape ... read more»

ICNY 18 Data: Integrating big data and AI into the MLS
Tue, 20 Mar 2018 7:37:34
Listen in as Houston Association of Realtors' Sam Scott and Remine co-founder and CFO Mark Schacknies take the Inman Connect stage to dive into big data and artificial intelligence issues as they pertain to the multiple listing service (MLS) ... read more»

Real estate daily market update: March 20, 2018
Tue, 20 Mar 2018 6:35:16
All the latest real estate market news ... read more»

Ylopo harnesses the full power of Facebook advertising to grow your business
Tue, 20 Mar 2018 3:00:39
Ylopo is a comprehensive digital marketing platform for real estate agents that leverages Facebook advertising and IDX websites ... read more»

Is your cash buyer a phony? 4 warning signs
Tue, 20 Mar 2018 2:45:25
I started my career right out of high school at 19 years old with no college degree, no family name and little understanding of the real estate industry. I lacked a lot of things many took for granted, but what I did have is an entrepreneurial spirit and a good amount of street smarts ... read more»

5 SEO strategies every real estate agent should use
Tue, 20 Mar 2018 2:30:11
The real estate industry is notorious for being highly competitive among real estate agents. There are often far more real estate professionals than people looking to purchase a home ... read more»

Is in it to win it?
Tue, 20 Mar 2018 2:20:11
On March 7, this report on owner News Corp piqued my interest. Chief Executive Robert Thomson, referring to, said, "Obviously we’re in a competition, long term, to be no. 1 ..." ... read more»

How to build a brand identity as a brand new team
Tue, 20 Mar 2018 2:15:46
You created a real estate team because you wanted to offer customers a unique service, and you do. You probably also sought to take others under your wing, and help them to excel like you have. Most importantly, you wanted your clients to understand that you have a solid group of agents who share your dedication to providing superior service ... read more»

10 things to consider before paying for a video tour
Tue, 20 Mar 2018 2:00:35
Expensive, Hollywood-style property promotion videos are non-starters for most homes and their real estate agents. That doesn't mean a well-planned video home tour — which acts as a virtual 24-hour open house — shouldn't be part of your marketing plan — especially because effective video tours are likely to be less costly than you may think.  ... read more»

ICNY 18: Welcome to C.A.R. WomanUP!
Mon, 19 Mar 2018 15:38:09
"... it turns out that the more women there are on a team, the better the team performs; and it doesn't stop at a certain level -- all-female teams are more effective, efficient, productive than all-male teams," said Leslie Appleton-Young of the California Association of Realtors (C.A.R.) onstage at Inman Connect New York ... read more»

ICNY 18 Data: Why is creating a national MLS so difficult?
Mon, 19 Mar 2018 15:33:21
California Association of Realtors (C.A.R.) CEO Joel Singer, NorthstarMLS CEO John Mosey and Bright MLS COO Brian Donnellan take on this hot topic at Inman Connect New York ... read more»

Need help grasping cryptocurrency? John Oliver breaks it down
Mon, 19 Mar 2018 15:17:40
"If you choose to invest in the cryptocurrency space, just know that you're not investing — you're gambling," Oliver said. "Which is fine but you should know that that is what you're doing." ... read more»

Austin’s ‘serial bomber’ has real estate agents on guard
Mon, 19 Mar 2018 14:12:48
Austin residents, including many local real estate agents, are grappling with the news that another bombing occurred in their city on the night of Sunday, March 18 -- the fourth such explosion in less than a month ... read more»