The longevity habit that’s reshaping what buyers want Fri, 05 Jun 2026 18:21:25 From a 217 percent ROI on lawn care to the longevity habits of centenarians, outdoor space is reshaping what buyers want — and what agents should know before advising clients. read more»
7 luxury listing marketing secrets that lean into storytelling Fri, 05 Jun 2026 8:58:47 With so much information readily available online, the sales pitch for creating a luxury listing's value proposition, one that's centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes. read more»
The $1.49B question every listing agent must answer now Fri, 05 Jun 2026 8:03:47 Stop calling marketing materials “data,” Darryl Davis writes. Zillow's study is a position. Compass's survey responses are a position. Your CMA, with your local comps, on this home, is data. read more»
