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Real Estate News
Housing market splinters as inflation outpaces price growth
Tue, 24 Feb 2026 19:10:32
S&P Global, the Federal Housing Finance Agency and Redfin all released housing reports on Tuesday, revealing fracturing pricing trends and the market's struggle to settle into a new normal. read more»

Is crypto ready for prime time in housing finance? Rate thinks so
Tue, 24 Feb 2026 17:36:27
Mortgage lender Rate has launched RateFi, a nationwide non-QM mortgage program that allows qualified borrowers to use verified cryptocurrency holdings for mortgage qualification without liquidating their digital assets. read more»

Mortgage rates have dipped below 6%. Here’s where it may unlock more transactions
Tue, 24 Feb 2026 17:18:49
The drop to 5.99 percent on 30-year fixed-rate mortgages in the wake of shifting tariff policies could unlock transactions in select markets in the Midwest and South, according to an analysis from Realtor.com. read more»

Stuck in a rut? Pros urge agents to do lead gen with a human touch
Tue, 24 Feb 2026 9:55:05
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. read more»

NAR Code of Ethics Articles and SOPs new agents overlook most
Tue, 24 Feb 2026 9:00:18
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes. read more»

It’s not a culture problem. It’s a leadership problem
Mon, 23 Feb 2026 23:25:53
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. read more»

Leadership misalignment is the hidden real estate career killer
Mon, 23 Feb 2026 22:12:29
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. read more»

Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’
Mon, 23 Feb 2026 20:19:28
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar. read more»

How to capture massive share with AI secrets you can implement now
Mon, 23 Feb 2026 19:53:12
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. read more»

How to raise your price point with luxury staging
Mon, 23 Feb 2026 18:38:57
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. read more»

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ
Mon, 23 Feb 2026 18:19:02
As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive. read more»

Keller Williams opens Command platform to 3rd-party developers
Mon, 23 Feb 2026 15:45:03
After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace. read more»

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them
Mon, 23 Feb 2026 15:04:07
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. read more»

NAR’s marketing chief reveals the new strategy for Realtors
Mon, 23 Feb 2026 11:00:20
After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign. read more»

NAR highlights unseen work of Realtors in new ad campaign
Mon, 23 Feb 2026 11:00:03
The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads. read more»

More home-seekers say they’ll buy. Will they be enough to save the spring market?
Mon, 23 Feb 2026 10:00:15
A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer. read more»

How to get off the feast-or-famine real estate roller coaster
Sun, 22 Feb 2026 9:00:10
Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. read more»

ChatGPT and Meta redraw the lines of reach and control
Sat, 21 Feb 2026 21:43:39
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again. read more»